Advertising Standards Authority
Adjudication on Islington Homeopathy Clinic

Islington Homeopathy Clinic

5/6 The Precinct
Packington Square
London
N1 7UP

Date:

26 February 2014

Media:

Internet (on own site)

Sector:

Health and beauty

Number of complaints:

1

Complaint Ref:

A13-247166

Ad

The website www.homeopathyislington.co.uk, for Islington Homeopathy Clinic, stated that homeopathy "is sanctioned by the UK government and has been an integral part of the National Health Service (NHS) since it was founded in 1948".

Issue

A complainant challenged whether the claim that homeopathy "is sanctioned by the UK government and has been an integral part of the National Health Service (NHS) since it was founded in 1948" was misleading and could be substantiated, because he believed it suggested homeopathy was an effective treatment.

CAP Code (Edition 12)

Response

Islington Homeopathy Clinic said a promise was made by Aneurin Bevan, founder of the NHS, when it was founded in 1948, that "... under the National Health Service Act homeopathic institutions will be enabled to provide their own form of treatment and the continuity of the characteristics of those institutions will be maintained ...". They said every government since then had continued to fund homeopathic treatment through the NHS. They cited several examples of reports or statements by the UK government or by individual members of the government which were supportive of homeopathy, all of which they believed supported the claim that homeopathy was "sanctioned" by the UK government.

Assessment

Upheld

The ASA considered that the wording of the claim suggested acceptance of homeopathy as an effective treatment by the UK government and the NHS and considered that Islington Homeopathy Clinic needed to hold evidence for that. We noted that information published by NHS Choices stated that homeopathic treatment was available through the NHS in certain circumstances. It said the Department of Health did not maintain a position on homeopathy, but that it was the responsibility of local NHS organisations to decide whether to fund homeopathic treatment for their patients. The information explained the principles behind homeopathy, but stated in several places that there was no good quality evidence that homeopathy was an effective treatment for any health conditions. While we did not dispute that homeopathic treatment was available through the NHS in certain circumstances, we considered that Islington Homeopathy Clinic had not demonstrated that homeopathy was accepted as an effective treatment by the UK government and the NHS. Because of that, we concluded that the claim was misleading.

The claim breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), 3.7 (Substantiation) and 3.50 (Endorsements and testimonials).

Action

The claim must not appear again in its current form.

This page was posted on July 07, 2015.

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