FTC Charges Miles Inc. Made Unsubstantiated
Ad Claims for "One-A-Day" Vitamins

Company Agrees to Settlement

FTC News Release
October 24, 1990

The Federal Trade Commission has charged Miles, Inc., with making unsubstantiated advertising claims about the health benefits of its One-A-Day brand multiple vitamins. Miles agreed not to make such unsubstantiated claims in the future, under a consent agreement announced today for public comment.

The Commission's complaint cites television and radio ads for One-A-Day Maximum Formula, One-A-Day Stressgard, One-A-Day Essential, One-A-Day Plus Extra C, and One-A-Day-Within, which made such claims as:

According to the complaint, Miles did not have a reasonable basis for claiming that:

Under the consent agreement, Miles will not make any of the challenged claims for any vitamin or mineral supplement, unless it has competent and reliable scientific evidence to substantiate the claims. In addition, it will not make any representation concerning the need for or benefits to be derived from any One-A-Day brand product, unless it has competent and reliable scientific evidence to substantiate the claims.

Miles is based in Elkhart, IN. The FTC's Cleveland Regional Office handled the investigation.

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This page was posted on August 27, 2006.

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